Index
1 Introduction to ecommerce and omnichannel principles
This section provides an overview of ecommerce and omnichannel principles, covering the basics of online retail, the importance of customer experience, and the role of technology in creating a seamless shopping experience.
2 Understanding consumer behavior in ecommerce
In this chapter, you will learn about consumer behavior in ecommerce, including the factors that influence online purchasing decisions, the role of social media in ecommerce, and the importance of personalization and customization.
3 Creating an omnichannel strategy
This section delves into creating an omnichannel strategy, including the integration of online and offline channels, the use of data and analytics to inform decision-making, and the importance of a mobile-first approach.
4 Managing ecommerce operations
This chapter covers the operational aspects of ecommerce, including inventory management, order fulfillment, and logistics. You will also learn about the importance of customer service and the role of technology in streamlining operations.
5 Measuring success in ecommerce
The final section explores how to measure success in ecommerce, including key performance indicators (KPIs), metrics for evaluating customer experience, and the use of data and analytics to optimize performance.