Index
1 Introduction to Managerial Economics
This section provides an overview of managerial economics, including its importance in business decision-making. It covers the basic principles of microeconomics and how they apply to managerial decision-making.
2 Demand Analysis and Forecasting
In this chapter, you will learn about demand analysis and forecasting, including how to estimate demand for a product or service and how to use forecasting techniques to predict future demand.
3 Cost Analysis and Production Decisions
This section covers cost analysis and production decisions, including how to calculate and analyze costs, how to determine the optimal level of production, and how to make decisions about outsourcing and vertical integration.
4 Pricing Strategies and Market Structure
Pricing strategies and market structure are explored in this chapter. You will learn about different pricing strategies, such as cost-plus pricing and value-based pricing, and how market structure affects pricing decisions.
5 Risk Management and Decision Making
This section covers risk management and decision making, including how to identify and analyze risks, how to make decisions under uncertainty, and how to use decision trees and other tools to make informed decisions.
6 International Trade and Globalization
International trade and globalization are important topics in managerial economics. This chapter covers the basics of international trade, including trade agreements, tariffs, and exchange rates, and how globalization affects business decision-making.